Plug and Play Website Redesign
This UX process was completed as part of an Arizona State University project and focused on evaluating the Plug and Play Tech Center website through a structured heuristic evaluation and user research. Using Nielsen’s 10 Usability Heuristics, key pages—including the homepage, All Vertical Industries, and multiple industry pages—were reviewed to identify usability issues related to feedback, consistency, clarity, navigation, and access to help resources. These findings were paired with practical design recommendations. To support the evaluation, an online survey was conducted to gather user feedback on ease of use, content clarity, and pain points. Together, the insights informed user-centered recommendations aimed at improving usability and overall experience across the site.
Low- to mid-fidelity wireframes were created to define the overall layout and structure of the experience. Due to time constraints, the process moved quickly past low fidelity, allowing the focus to remain on content hierarchy, page flow, and core functionality without getting distracted by final visual details. Only key pages were developed at this stage to validate the main user journey and ensure layout decisions made sense before moving into higher-fidelity designs.
The high-fidelity prototype was created as part of my first UX/UI project, where I was actively learning and applying UX principles throughout the process. Insights from user surveys and usability testing were used to inform design decisions and shape proposed solutions. Key issues identified in the original website included heavy use of industry jargon, limited support for finding specific industries on the industry pages, and a non-interactive map that made it difficult to explore all locations. The prototype addresses these pain points by improving content clarity, enhancing discoverability through better organization and input options, and rethinking how location information is presented. While the map is not fully interactive yet, the project is ongoing and continues to evolve as more testing and iteration take place.
Give me a try!